Not every conversation ends in a sale on the first try. The question is whether that interest disappears completely, or whether you have a way to follow up on it.
Leads: where unfinished interest lives
The Leads section tracks people who showed interest but have not converted into a paying customer: someone who asked about a product, browsed your catalogue, or started a conversation that went quiet before checkout. Reviewing Leads regularly gives you a list of real, specific opportunities to follow up on, rather than relying on memory or hoping a customer comes back on their own.
Broadcasts: bringing people back with a reason
Once you know who showed interest, a broadcast is the tool for reaching them again: a restock announcement, a new arrival, or a promotion sent to every opted-in customer across Telegram, WhatsApp, and Instagram at once. A customer who asked about a product that later came back in stock is exactly the kind of person a well-timed broadcast wins back.
- Review Leads weekly, not just when you happen to remember.
- Look for patterns: the same product coming up repeatedly in unfinished conversations is a signal to restock or feature it.
- Use a broadcast when you have something genuinely worth telling past leads, rather than messaging too often with nothing new to say.
Why this beats letting interest go cold
A customer who asked about a product and never heard back is a sale you already did most of the work for: they found you, they were interested, they just did not finish. Following up through Leads and Broadcasts costs a fraction of the effort it took to get their attention in the first place, which makes it one of the highest-return habits a growing store can build.